It is estimated that the fashion industry is the second most polluting industry after oil. Because of this, I am constantly trying to make SmartSquid as sustainable as possible. SmartSquid is by no means perfect, but I choose to only use garments from certified, sustainable, suppliers and use low-impact inks for my designs. I believe that transparency in the fashion industry is key to positive change, so you can find information about the textiles and inks used below. If you have any questions with regards to sustainability at SmartSquid, or have any ideas about improving SmartSquid’s environmental footprint, please get in touch!