squid bg.jpg



 SmartSquid offers unique items with the aim of sparking ecological conversations.  Hoping to promote a slower attitude towards fashion, only organic, carbon neutral or recycled garments are used as a base for designs.

smartsquid sarina saddiq

Hi, I’m Sarina Saddiq and I officially launched SmartSquid in 2018, after numerous years of tie-dying, painting and up cycling clothing. I love fashion, but have become increasingly aware of the negative impacts of clothing on our planet - it's the second most polluting industry after oil… 

I have a passion for science communication, cultivated through studying Biology at the University of Bristol, and an keen to showcase creatures who need a bit more appreciation. Dung beetles are my current favourite insect!